Surveys of sales through carrier stores suggest that last year’s iPhone 7/Plus is outselling the new iPhone 8/Plus in the U.S. and UK.
iPhone 8 sales will be limited by those waiting instead for the iPhone X. The price-cut on the iPhone 7 is another reason, reports Reuters.
Those who wanted a new iPhone this year but didn’t want to pay $999+ for the flagship model, are seeing a big price difference between what they see as two similar models.
“Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone,” Vinh wrote.
KGI recently claimed that iPhone 8 sales were ‘better than expected,’ Foxconn revenues seemingly backing this claim, while AT&T said it saw almost a million fewer upgrades than last year during the iPhone 8 quarter.